SEO is going great and you simply cannot undermine the pivotal role it plays in promoting your brand online. However, with time SEO has undergone several changes that have impacted the Search Engine Optimization scenario in a big way. The underlying rules have actually changed. Some factors that were not given much importance previously have become a major consideration. You need to chalk out and follow a game plan to achieve SEO success without going wrong with SEO techniques.
Role of SEO
SEO is necessary and it is known to translate your website effectively into a language that is understood easily by the search engines. This would enable users to access your pages while searching for products, services, offers, information or even answers to precise questions. SEO could be pretty challenging. Businesses have gone wrong with SEO techniques in the past. You need to avoid such oversights and mistakes.
Going Wrong with Keywords
Keywords have been playing a key role but gradually content became the king. That does not mean that you do not need keywords anymore. There are two ways you could go wrong with the technique of keyword insertion. The first mistake that many of you make is stuffing your content with keywords. Another way you often go wrong with keywords is by targeting the incorrect keywords.
Stuffing involves tricking the search engines by incorporating an exactly same keyword phrase forcefully in abnormal frequency.
LSI or the Latent Semantic Indexing is used by Google for analyzing your page’s intent. It would also help in determining keyword variations. Avoid inserting exact same phrases. Try using naturally occurring synonyms or go for alternatives. Avoid repeated use of word-for-word. You must concentrate on keywords but do not inject them forcefully. You may incorporate keyword and some of its variations in your content’s title, Meta description, opening paragraph, and the article body.
Consider using the effective Keyword Planner for identifying words which come up in searches, however, stay away from spontaneously choosing the keyword that demonstrates highest search volume. You must instead, identify appropriatelong tail keywords that enjoya decent volume. Keep monitoring current trends for determining what is in vogue and what has gone out of fashion. Contact the SEO experts at SandCrestSEO.com for comprehensive SEO solutions.
Making Anchor Text Mistakes
Anchor text implies the clickable words present in a hyperlink. Anchor text mistakes could prove to be costly. Previously, companies would be getting away with keyword-stuffed anchor text. That simply is not possible anymore. The best thing you could do is to opt for a healthy mix of naked links, branded text, and long-tail links.
Going All Wrong with Followers & Fans
Social networking could be amazing but do not attach unnecessary importance to the number of your followers and fans. SEO success is all about engagement. The key to SEO success is interacting and connecting with people effectively and the way they are actually engaging with you.
You must be aware that social media following would not be directly impacting your SEO. However, it is a good idea to interact actively with a community of members. They would be sharing your content and would be linking back often, to your website. This could prove to be fruitful in promoting brand awareness across social networking sites. Social media presence could drive more traffic to your site.
SEO success is not at all about numbers but predominantly about the activity. It is all about your actions and interactions and your audience’s engagement levels. It is natural for mistakes to occur. SEO certainly is quite a complicated proposition. Yet it is necessary to stay clear of these common mistakes to remain a smart SEO player.
Author Bio: Mona Fletcher is an SEO consultant running her own SEO company based in Los Angeles. She is an avid blogger and loves to share her knowledge, tips, tricks, ideas, and resources such as Sand Crest SEO.com.