Have you ever wondered why more and more brands are using polls on their websites? The first thing that would come to your mind would obviously be increased engagement. After all interactive content has always been one of the best ways to engage users and commands more popularity over static content. But the benefit of using polls doesn’t stop with improving engagement on a website. Polls also serve as a great tool for lead generation. As a marketer or business owner you are well aware about the importance of lead generation. When you are able to generate lots of qualified leads you would be able to grow your business and stand ahead of competition.
This brings us to an important question – why use polls for lead generation? Polls are the best way to engage your users. Using polls you would be able to let your users interact with your brand actively. Most users tend to be impatient while browsing websites and average time spent on a landing page is only about few seconds. When you add polls to your website you inspire the user to stop and participate in your poll and also take a look around your website. When you have grabbed user attention on your website it becomes lot easier for you to generate leads. Polls not only help you generate leads but increase the number of leads generated. Brands that have actively pursued with polls have increased their lead generation by as much as 500%. Isn’t that a crazy number you should chase? We bet you should.
How to Make a Poll?
The very thought of designing a poll and coding it is enough to scare many business owners. After all it adds to the cost in terms of working with a developer on a regular basis in case you want to publish polls regularly. But in the real world that isn’t the case anymore. To make a poll all that you need to do is choose an online poll maker. They are much like several other online tools that you may already be using to promote your website. You don’t need to lose sleep over designing the poll nor have to search for coding hacks.
There is no need to hire a developer as this tool would let you create and publish a poll before you finish with your hot cup of coffee. Polls are super easy to create with an online poll maker and this is the reason increasing number of websites are using them. To make a poll using an online poll maker you need to choose from a wide selection of templates. You can surely find one that would seamlessly blend with the structure and visual elements of your website. If that doesn’t sound good enough you can also customize it further adding your brand name, logo and altering the color scheme. Forget about writing codes as you can simply generate the codes and publish it on your website. We are sure you won’t be done with your coffee. It allows you to add polls at will and engage your users.
Why Lead Generation Is So Easy?
Polls are highly interactive and immediately catch attention of your users. You can creatively include a lead generation form within your polls (poll maker lets you do it easily) and expect your users to share their contact information for the sales team to follow. Unlike a static contact form that is in the Contact page of your website which majority of your visitors doesn’t even bother to visit you can have polls on the home page and every other landing page of your website.
You can thus expect more visitors to share their contact details. Also the fact that polls can be specifically targeted towards certain section of your users allows you to generate hyper-qualified leads where your sales team exactly knows what users are looking making their job easy for converting it into a sale.
The bottom line is polls are a wonderful tool for lead generation and along with that they also offer a great opportunity for your users to interact with the brand and become loyal customers. Make a poll using an online poll maker and you would be a stay ahead of your competitors.
Eric Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote brands and increase interaction between customers and businesses. He has been pursuing tailored campaigns that are targeted towards improving brand recognition, engagement, and sales. As an active blogger, he continuously writes about the use of new digital marketing techniques.